Napoleonic, WSS & ECW wargaming, with a load of old Hooptedoodle on this & that


Saturday, 27 December 2025

Hooptedoodle #492 - The Business Model of the Souq - a little Xmas karma for me

 I hope anyone who reads this has had an enjoyable, relaxing Christmas period. We've had a very quiet spell - my mother passed away at the end of November, so things have been a bit distracted, but I'm very pleased that she had such a peaceful end, and I do not have much to discuss about that.

It would be wretched to come up with a miserable, Scrooge-like theme for a Xmas post, but I thought I'd share with you a small, recent personal triumph from among the extended tangle of my coping with the way business works these days.

Here are a couple of parables - the first one is obviously fiction, and silly fiction at that.


Parable A
: An elderly man takes a sliced loaf to the checkout at his regular food supermarket. The checkout girl tells him the cost of this loaf is £3; the old chap protests that this is very expensive, and that he can get the same loaf for £1.58 at the local ASDA store. The girl says, "Well, we can't match that, but since you are a regular customer, you can have the loaf for £2".

The customer is not happy, but he can't be bothered going somewhere else for his loaf, so reluctantly pays the £2, and leaves, muttering. He feels that this doesn't seem very fair.

Parable B: The setting for this one is about a year ago. I received a renewal reminder and quotation for my car insurance, from a firm I have dealt with for many years, and was disappointed by how high it was. I contacted them, and pointed out that I could get the same cover for about half the cost from another provider. The customer service rep on the phone never missed a breath, and immediately reduced the quoted premium to a figure which was rather more than half of the original figure. No problem at all - they obviously expected people to phone up and haggle. I was pleased that I had reduced the cost, but the system seemed unfair - especially in a world where the possibility to shop around online has apparently removed any possible concern that not everyone has the opportunity to do such comparison, and may in any case not be inclined to waste so much effort on a routine transaction. This unfairness was emphasised to me last year since the same pantomime had been acted out the year before.

My insurance renews on 16th January, and, sure enough, the quotation for my insurance for 2026 arrived a week ago. The insurer (let us say, for the sake of the story, that they may be called Direct Line) requires me to pay £697 for the year; I realise that this is just them chancing their arm with an opening bid, in case I am daft enough to fail to notice, but I am well tired of this game. I have no wish to waste time and blood pressure phoning to negotiate.

Without contacting them, this year I have arranged identical cover, online, simply and quickly, from the mighty Automobile Association, no less, for the cost of £395. When the documents arrive, next week, I shall ask Direct Line to place their esteemed policy where the sun does not shine. I have, in fact, merely shuffled out into the modern world and shopped around, but it still stinks. 

A small matter, but gratifying. The world does not muck around with Scrooge McFoy, I can tell you. 

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