If you haven't seen this before, it is an illustration from one of a series of Christmas-themed adverts produced by Gregg's, the UK bakery chain. Yes, quite so - probably a bit ill-considered. Daft, in fact. Gregg's reckoned it was meant as a bit of fun, apologised and promptly withdrew it - presumably they will try to recruit some grown-ups for the marketing department. That, you might think, would be an end to the matter - least said, the better.
Now I refuse, point plank, to get into any kind of argument about this. Not unpredictably, there is deep outrage in Twitterland, where the sanctimonious and the disapproving are thick upon the ground. Now people are not only outraged about it, but some are outraged because others are outraged about the wrong aspect of it. You can read about all this (if you can be bothered) in an article in the Independent, here.
There are more things wrong with this picture than you might guess at first glance. Obviously, replacing the infant Jesus with a sausage roll, for the adoration of the wise men, is a bit unorthodox, though, of course, the advert doesn't say that it's a straight swap - it's sort of implied. But never mind that, there's also the further business about Jesus being a Jew, so that not only is this horrifying to rather literal-minded Christians, but the association of pork sausages with Jewish people is also deeply offensive. Also, the wise men are almost certainly manufactured in China, which brings some further issues, but we'll swerve that one.
I tell you what - I hope you have a very pleasant, peaceful Whatever-You-Prefer-to-Call-This- Festival; perhaps someone will be kind enough to come and wake me up when it's all over. I'll be in the attic. I have no problem with Christmas, it's just the bloody people.